When some people hear the phrase email marketing, they immediately think SPAM. We do not facilitate nor condone SPAM as a marketing technique.

What we are referring to when we say email marketing, are systems that allow you to effectively and more cost efficiently communicate with your existing clients, prospects, employees, vendors, resellers, distributors and other identified groups through email.

Some of the uses of these tools include:

• Announcing new products or services to existing clients
• Advertising a time-sensitive sale to your current prospects
• Surveying your customers for feedback about a new product
• Providing usage tips about your products to users
• Corporate branding through a regular e-Newsletter

When compared to direct mail, email marketing can be done at a fraction of the cost. The conversion rate, if done correctly, is also much higher. This occurs because the recipient is already engaged in a medium where they can interact with you at the click of a button. Readers can click right from an email to a product page and make a purchase 24 hours a day, where direct mail pieces  require a telephone call during acceptable hours to complete the desired transaction.

The strategic advantages of email versus print are numerous and include but are not limited to:

• Can be formatted to look just like a print piece
• They download quickly
• They can have active links directly to your web site
• They can go to thousands of people at a time
• The cost is extremely low
• The message can be personalized to each recipient
• They are quickly becoming the preferred communication choice of many consumers

We offer a Free On-line Demo of our email marketing tool. Find out how you can start saving money and improve your communications.