When some people hear the phrase email marketing, they
immediately think SPAM. We do not facilitate or condone
SPAM as a marketing technique.
What we are referring to when we say email marketing,
are systems that allow you to effectively and more cost
efficiently communicate with your existing clients,
prospects, employees, vendors, resellers, distributors
and other identified groups through email.
Some of the uses of these tools include:
Announcing new products or services
to existing clients
Advertising a time-sensitive sale
to your current prospects
Surveying your customers for feedback
about a new product
Providing usage tips about your products
to users
Corporate branding through a regular
eNewsletter
When compared to direct mail, email
marketing can be done at a fraction of the cost. The conversion
rate, if done correctly, is also much higher. This occurs
because the recipient is already engaged in a medium where
they can interact with you at the click of a button. Readers
can click right from an email to a product page and make
a purchase 24 hours a day. Where direct mail pieces, require
a telephone call during acceptable hours to complete the
desired transaction.
The strategic advantages of email versus print are
numerous and include but are not limited to:
Can be formatted to look just like
a print piece
They download quickly
They can have active links directly
to your web site
They can go to thousands of people
at a time
The cost is extremely low
The message can be personalized to
each recipient and
They are quickly becoming the preferred
communication choice of many consumers.
We offer a Free Online Demo of our
email marketing tool. Find out how you can start saving
money and improve your communications.
